The Modern Football vs. Member-Owned Model

Football has always been a reflection of society, and as the world becomes increasingly commercialized, the sport has followed suit. However, a stark contrast remains between modern football, dominated by financially powerful clubs like Paris Saint-Germain and Manchester City, and the member-owned model represented by clubs such as Malmö FF and Union Berlin. It’s a clash between culture and capital, between heart and wallet.

Member-Owned Football – Heart and Tradition

Clubs like Malmö FF and Union Berlin exemplify organizations that continue to cherish their roots. In these clubs, members are not just supporters but active participants in the club’s governance. Through democratic decisions and a strong local connection, these clubs maintain a unique identity. It’s about more than just results on the pitch; it’s about preserving a culture and passion that money cannot buy.

Union Berlin is a fantastic example. From the early days in the Regionalliga to their incredible journey to the Bundesliga, the club has preserved its identity. The fans’ involvement goes far beyond merely sitting in the stands. A classic example is when fans literally rebuilt the club’s stadium, Stadion An der Alten Försterei, with their own hands.

Modern Football – A Global Machine

On the other hand, clubs like PSG and Manchester City are driven by massive investment corporations and national funds. Their successes are built on immense financial resources, often creating a disconnect between the club and its local supporters. While their football is spectacular to watch, these clubs often lack the soul that allows a supporter to truly identify with the team.

Anders Hviid – A Photographer Capturing the Soul of Football

In this landscape of contrasts between modernity and tradition, Anders Hviid plays a unique role. Hviid is a commercial photographer who combines aesthetics with a deep passion for football’s cultural roots. He has worked on projects like Football Case Study and runs his own initiative “Lunch with Gigi”, where he sells stunning photo prints celebrating the beauty of football.

On Instagram (@lunch_with_gigi) and through his website (https://www.lunchwithgigi.com/), Hviid showcases a unique ability to capture football’s multifaceted world. He highlights everything from the intensity in the stands to the subtle moments of joy and sorrow that the sport provides. Through his work, Hviid helps keep the soul of traditional football alive in an era often dominated by money over passion.

Why It Matters

As a devoted supporter of Malmö FF and Union Berlin, I, Lars G, understand the importance of holding on to these values. Football is not just a sport; it is a lifestyle and a culture that brings us meaning and community. By supporting clubs like ours and artists like Anders Hviid, we can contribute to preserving what makes football unique.

It’s time to stand up for football’s roots and celebrate its beauty – not just on the pitch but in every aspect of what the sport represents.